Brown University Squash Facility

Brown University Squash Facility

ENVIRONMENTAL GRAPHICS & SIGNAGE PROGRAM     THE MARKET DYNAMIC Brown University was undergoing a major remodeling and refurbishing program for all its athletic venues.  The renovation of the Brown Squash facility was nearing completion and the head...
New Balance

New Balance

THE MARKET DYNAMIC Although New Balance had a reputation as a “high performance” athletic shoe, It was steadily loosing market share to its ever popular lifestyle shoe competitor Reebok. THE CHALLENGE The brand needed some “value added” component to remain competitive...
Luminous

Luminous

Luminous Case Study The Market Dynamic The Las Vegas real estate market for apartments was on the verge of expanding due to major consumer-oriented venue developments being planned or in construction within a thirty-minute drive to the world famous Las Vegas Strip....