by sarahmmariem@gmail.com | Jun 30, 2021
THE MARKET DYNAMIC Because of its storied history and studio location, right in the heart of Hollywood, Sunset Gower Studios (formerly Columbia Pictures) had a strong brand awareness among film industry professionals. Over years of neglect by the former owners, the...
by sarahmmariem@gmail.com | Jun 30, 2021
ENVIRONMENTAL GRAPHICS & SIGNAGE PROGRAM THE MARKET DYNAMIC Brown University was undergoing a major remodeling and refurbishing program for all its athletic venues. The renovation of the Brown Squash facility was nearing completion and the head...
by sarahmmariem@gmail.com | Jun 30, 2021
THE MARKET DYNAMIC Although New Balance had a reputation as a “high performance” athletic shoe, It was steadily loosing market share to its ever popular lifestyle shoe competitor Reebok. THE CHALLENGE The brand needed some “value added” component to remain competitive...
Recent Comments