by sarahmmariem@gmail.com | Jun 30, 2021
THE MARKET DYNAMIC Although New Balance had a reputation as a “high performance” athletic shoe, It was steadily loosing market share to its ever popular lifestyle shoe competitor Reebok. THE CHALLENGE The brand needed some “value added” component to remain competitive...
by sarahmmariem@gmail.com | Jun 18, 2021
THE MARKET DYNAMIC PenSavings has sold thousands of pens, refills and accessories for the past 10 years and has aimed to provide the highest level of customer service in the pen industry. Their mission is to provide the best quality pen products at the best price...
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