About Brandizing
Brandizing is a consulting firm that specializes in providing “brand sensitive” clients with distinctive and impacting branding initiatives.
Our promise is to support your Branding or Re-Branding efforts by producing comprehensive and cohesive Marketing Communications that are On-Target and In-Budget.
“Building A Successful Brand…Starts With A Promise To Your Customer. Once You’ve Established That…You Are Well On The Road To Successful Branding”
—Richard K. Papazian, Branding Specialist
Meet The Team
RICHARD K. PAPAZIAN
Branding Specialist, Owner
Mr. Papazian has practiced in various capacities as a Marketing and Visual Communications professional. He specializes in providing an integrative array of branding services that include Strategic Planning, Creative Development, and Marketing Communications Management.
He started his career, as an account executive at the J. Howard King advertising agency in Providence, Rhode Island. While there, he developed and managed the advertising and collateral needs of both local and regional clients.
Shortly after moving to Boston, he founded and operated RKP Associates, a full service advertising agency. His focus was providing comprehensive marketing and advertising services to a wide spectrum of consumer, industrial, commercial and retail accounts.
In an attempt to leverage his strong visual communications expertise, Papazian repositioned the company as a graphic design firm. Papazian Design thereafter specialized in supporting clients with comprehensive Corporate and Brand Identity programs supported by integrative Marketing Communications.
More Bio
As a result of his re-branding efforts, Papazian Design quickly grew to become known in the greater Boston area for its “Branding and Marketing Communications” expertise. He serviced such respected clients as Ocean Spray Cranberries, MIT, Rogers Foam Corporation, Vatco Industries, Wood-Hu Kitchens, and The Haartz Corporation.
Later on, Mr. Papazian focused his branding activities to fulfilling his responsibilities as an independent Branding Consultant. His signature expertise was then applied to the development, enhancement and leveraging of Brand Identity programs for clients in the consumer, commercial and industrial markets.
This specialization resulted in a wide spectrum of successful branding initiatives for such prestige clients as The Boston Public School System, New Balance Athletic Shoes, Mountain Union Telecom, Solium Lighting, EMC Corporation, Ray-Art Studios, Harmony Lighting, Fidelity Investments, Sunset Gower Studios, and Universal Graphix among others.
Mr. Papazian now operates and is owner of Brandizing, a highly specialized consulting firm that supports companies who need to Brand or Re-brand either their company, products or services. He now supports clients both regionally and throughout the United States.
He is a graduate of the University of Rhode Island where he majored in Marketing and Advertising.
Mr. Papazian is also a founding board member and former Vice-Chairman of The Armenian Historical Association of Rhode Island and is a founding member of The Ararat Association, a philanthropic organization that has sponsored the annual RI Armenian Open Golf tournament for over the past 35 years.
SHAHEN ZAROOKIAN
Design Director
Shahen Zarookian, as Design Director of Brandizing, spearheads the creative effort and is directly responsible for producing and art directing all the design services that support the various client branding initiatives at Brandizing.
Soon after moving to Boston from abroad , Shahen Zarookian quickly assimilated a European design style into the American design culture and immediately started producing innovative design solutions that separated him from his peers.His Euro American signature design style has proved to be the key ingredient to a long and successful career.
In the early 90’s, he founded Z Design Group and joined a newly formed marketing and design collaborative where he spearheaded design solutions for clients such as Citizens Bank, Fidelity, New Balance, and EMC Corporation.
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In 1998, Zarookian joined the Bose Corporation as Associate Creative Director where he successfully produced many high-profile design projects including the creation of a “new look” marketing materials platform for the Bose Professional Systems Division. He also designed collateral materials for the Bose Automotive Systems Division for both the US and International markets.
He received several awards from the Bose Corporation, including the prestigious President’s Award. The Bose Industrial Design Department also honored him for his participation in developing new product line packaging ideas. He was also responsible for creating a dramatic new look for the Bose Home Entertainment Division’s new retail packaging.
