Brand Identity

A Visual Identity Program, whether it be for a corporate brand, product brand, or service brand, consists of three essential elements: 

1. 1. A Logotype 
   2. A Positioning Line 
   3. A Graphic Expression (in addition to the logotype) – that dramatically communicates the core promise of the brand. 

Although an identity system can be powerful without a graphic expression, developing one and using it on all the communicative materials will go a long way in cementing the brand identity in the minds of the targeted audience. Brandizing offers specific Brand Identity application services that include the following: 

• • • Exterior and Interior Signage 
    • Transport Vehicle Design  
    • Graphic Style Guide Development

In addition, we often develop Brand Buy-In presentations directed at company management, staff personnel, vendors and other stake holders.

Packaging

The first order of priority in Packaging is to design the construction or housing of a particular product. It must not only creatively enclose the product, using some form of container, but must also be durable to aid in its distribution, storage and usage.  

Packaging Design is the process of creating the visual exterior appearance of the product’s package so that it differentiates the product from its competition. 

To be successful, it has to quickly communicate the product’s identity, attract consumers, enhance the overall user experience and most importantly communicate the Brand’s story… thereby generating a sale. 

Brandizing offers a comprehensive myriad of integrated Packaging services that include the following: 

• • • Construction Design
    • Copywriting 
    • Graphic Design 
    • Prototype Production 
    • Manufacturing Supervision & Interface

Merchandising

Merchandising is the process of displaying and promoting of products which makes them appealing, attractive, accessible, engaging and enticing to shoppers at the Point Of Sale (POP).

It utilizes 3-dimensional design, color, lighting, sounds, digital technology and interactive elements to catch the customer’s attention and persuade him or her to make a purchase. It can consist of engaging packaging, displays, signage, shelf talkers and other tactical tools displayed within a retail environment.

Visual merchandising helps convey the image of the brand and reflects the social personality traits and demographics of the targeted audiences that the retailer wants to attract.

Brandizing offers specific Merchandising application services that include the following:

• • • Packaging Systems
    • POP Displays
    • Merchandising Aids
    • Sales Promotion Aids

Marketing Communications

Marketing Communications is a cumulative process that strategically utilizes tactical communicative tools to directly support the marketing effort.

The objective of these tools is to individually and collectively inform, promote and pre-sell a company, its products and its services to a targeted audience. These tactical communications, will over time, effectively help build a brand brand awareness and brand equity.

Brandizing offers specific Marketing Communications application services that include the following:

• • • Corporate Communications
    • Collateral Support Materials
    • Sales Support Systems
    • Trade Show Design & Coordination

Digital Marketing

Digital Marketing uses all available digital channels to showcase your brand. The goal of a successful digital marketing approach is to expand your brand, product or service awareness. It positively influences your customers’ purchasing decisions… thereby driving increased sales.

Digital connection strategies are a very effective way to connect with new customers and targeted audiences thus drawing them into your company for expanded sales and services.

Our digital team will suggest the best channels to utilize in order to effectively achieve the client’s unique business goals. Multiple communication channels, selected from a comprehensive suite of services, will be utilized and all will be integrated into a highly customized Digital Marketing program.

Brandizing partners with leading digital marketing agencies to collectively create, develop and employ the following digital services:

• • • Internal or External Communications
    • Press and Media Buying with Execution
    • Social Media
    • Websites and Search Engine Optimization (SEO)
    • Digital Ads and E-mail Campaigns
    • SMS messaging services
    • Customized Video Development – short-form for social media or website use

  Brandizing supervises the execution of our Digital Marketing Programs to ensure maximum synergy with any Branding Initiative that we perform.

Copywriting & Graphic Design

Copywriting is the art of creating persuasive and compelling written “copy” to captivate a targeted audience’s attention, evoke emotions, and ultimately prompt them to take specific action.

Graphic Design is the art and practice of planning and creating visual and textual content driven by innovation and creativity…the main objective of which is to artfully communicate messaging.

Creatively integrating both of these communicative skill sets is the key to creating distinctive tactical tools that will achieve a specific client’s marketing goal.

Copywriting and Graphic Design can be contracted either for on a specific project or can be later modified and incorporated into any future Branding Initiatives that are initiated.